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SDL to Speak at Forrester's Forum for Customer Experience Professionals

SDL (LSE: SDL) today announced that its Vice President of Product Marketing, Howard Beader, will present a session alongside Andreas Meier, head of business development at Fashion Days Group, at Forrester's Forum for Customer Experience Professionals in New York City.

The event, being held June 16 - 17 at the New York Hilton Midtown hotel, strives to accelerate companies’ success in a competitive marketplace where Customer Experience (CX) determines the future of brands. Attendees will gain insights on CX trends from leaders from both B2C and B2B brands, have the opportunity to connect with industry peers and share best practices, and hear Forrester analysts discuss their latest research findings.

During the session, Beader will address how organizations can best deploy technology – coupled with customer-facing business processes and exceptional CX practitioners – to best deliver on customer needs. Pointing to recent SDL research, he will also reveal which CX failures lead to brand break-ups, if and how to win back those ex-customers, how to maintain the customer’s commitment and how CX failures and successes are shared. Offering lessons from the trenches of CX, Meier will detail how Fashion Days Group enhanced and localized the online shopping experience for its customers using SDL technology.

Additional details on the session include:

When: Tuesday, June 16; 12:00 p.m. – 12:30 p.m.

Where: Trianon Ballroom, New York Hilton Midtown hotel

What: Forrester's Forum for Customer Experience Professionals session on “Brand Relationships: The Good Is Expected; The Bad Goes Viral – Lessons from the Trenches of Customer Experience”

For more information, please visit:

About SDL
SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Learn more at Follow SDL on Facebook and Twitter.

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